Tuesday, December 24, 2019

Essay about False Perception of Equality in Society

In Kurt Vonnegut’s story, â€Å"Harrison Bergeron,† everyone is made equal by the United States Handicapper Genera1 while the country is under totalitarian control. Handicaps are forced upon the people by the Handicapper General to create an all-equal society. The character George Bergeron is forced to stay equal by the government’s laws of equality while his wife, Hazel Bergeron, is of only average intelligence, and consequently not given a handicap. Their son, however, has broken the laws of equality and is fugitive of the United States Handicapper General. The conflict between the United States Handicapper General and the Bergeron family helps to establish and develop the theme of a false perception of equality. George and Hazel Bergeron†¦show more content†¦This shows that George and Hazel are not really equal because even though George no longer has an advantage over Hazel, she now has an advantage over George. She is not confined by the Handicapper General like he is, but is free to go about her day naturally, while he is confined to an inferior quality of life. This false perception of equality allows for the government to rule without obstruction or protest from their citizens because they are more intently focused on building a community that is better for all and less focused on the tyrant government that now exists in the democratic country. Their son sees this tyranny and causes heart ache for the citizen and the government. George and Hazel’s son, Harrison Bergeron, develops the theme of the false perception of equality. Harrison Bergeron knows that he is unequal and rebels against the government, so that he can take over and become Emperor: â€Å"Nobody had ev er borne heavier handicaps. He had outgrown hindrances faster than the H-G men could think them up† (1202). He is required to wear more constraining obstructions because the government is in fear of a rebellion, but even with the stronger handicaps Harrison is able to escape from prison and continue his plot to overthrow the government. As Harrison barges into the theater with all his handicaps on heShow MoreRelatedInequality2240 Words   |  9 PagesPeople are unequal and we should not treat them equally. What is equality? Equality is a state in which every living person is given the same number of opportunity to vent out their ability to its fullest, regardless of gender, race, wealth, religion, and so on. However, in the world of capitalism and libertarianism, people cannot be equal. Each person is born with different amounts of wealth and contrary aspects both physically and mentally, no matter how much people fight for equal humanRead MoreThemes Of The American Dream In The Great Gatsby1503 Words   |  7 PagesAmerican Dream holds. The American Dream highlights equality and is the quintessential idea that all humans are equal. However, this idea is perceived as an illusion. Due to the social strata, humans are accordingly placed in a hierarchy based on status and wealth. This is clearly evident in the separation between East egg and West egg, two different settings in the novel. The author uses these settings to symbolize false perception of equality and attempts to disprove the ideal that is the AmericanRead MoreComposers Craft Novels in Order to Confront the Key Issues of Their Own Context. Discuss How the Authors of to Kill a Mockingbird and Montana 1948 Achieve This Purpose.14 07 Words   |  6 Pagesexperienced in society and to enlighten society’s current perceptions. Both authors desire to educate responders about the destructive nature of prejudice that disenfranchised individuals experienced and that the corrupt actions of empowered individuals can lead to the detriment of failing to achieve justice. Through narrative voice, contextual features and character development, Lee and Watson achieve this purpose of challenging responders to confront the fundamental issues that society has disregardedRead MoreEquality for African Americans After writing my newspaper article on the NAACP, I realized that800 Words   |  4 PagesEquality for African Americans After writing my newspaper article on the NAACP, I realized that the African American community needed a renewed sense of belonging, like all the other communities have in this day in age. This sense of being is better known as equality. Webster’s dictionary defines equality as having the same rights, social status and opportunities as others. The African American community has yet to reach a plateau were they are seen as equals. Equalities for African Americans areRead MoreRacial Predujice toward Minority Groups1564 Words   |  6 PagesRacial prejudice toward minority groups has been a problem throughout all of history. While overt racism and prejudice may be diminished from the days of our dark past, covert racism is very much alive. Society loves to embellish on how far the country has come in the fight against racial prejudice by highlighting significant events such as having the first black president. Yet there are still too many instances of subtle racism. In 2011, t here were almost 700,000 incidents of stop and frisk policingRead MoreConflict between Canada and the First Nations Essay1139 Words   |  5 Pagesway of life. But between the years 1945 and 2010 there have been many changes involving interactions with the First Nations people. Some changes were good, but most of them were bad. Canada does not deserve to be known as a nation that demonstrates equality because it has not given the First Nations people equal rights to their land, it was discriminatory to their culture and way of life, and it has denied them of a safe and legitimate education. From 1945 to 2010 Canada treated the First Nations peopleRead MoreGender Inequality In Australia Essay1622 Words   |  7 Pageshave been deeply imbedded within Australia’s social foundation, and although society has gradually shifted away from these roles, evidence suggests that this gender inequality still riddles the modern day workplace. Liberal feminist groups have embraced this issue, and have classified it as being a true barrier to achieving the ultimate gender equality goal. Consequently, these liberal feminists along with general society propose that it may only be through further legal reforms comparable to theRead MoreThe Allegory Of The Cave By Plato1511 Words   |  7 Pagesideas of knowledge and illusions. These illusions and false perceptions are analogous to a veil or a curtain that we can break through to find further truth in our reality. While separated by time, these authors are able to come to a similar understanding in their philosophies by what seems to be a universal theme of the human experience and our false discernment of truth. Bacon depicted these shadows in a more relatable manner to the society we live in today. His writings talk about four idols thatRead MoreA Critical Study Of World Religions By Craig Martin886 Words   |  4 Pagesmethods in which religion disrupts class equality. He succeeds by using intelligible explanations, arguments, and examples to skeptically understand how man is shaped by religion. Martin uses a functionalistic approach to understand the role religion plays in society, exploring each object with hermeneutical suspicion, believing, for the sake of this study, that any supernatural claims are false. By exploring such concepts as classification, structured society, and habitus, Martin explains how â€Å"weRead MoreThe Ways Oppressions Are Carried Out1481 Words   |  6 Pagesoppressions are carried out, and how they are being dealt with. When society is confronted with those who suffer from a mental illness, people are often uncomfortable and desire to shy away from interactions with them. This is a clear indicator of the stigma that emanates from mental illness. Stigmas are belief systems involve false ideals about a certain group or object. A stigma is developed over a period of time as people circulate false information and ideas about something. The stigma associated with

Monday, December 16, 2019

Medicare and Medicaid Free Essays

Medicare and Medicaid Free Essays Medicare, Medicaid, and Medigap are forms of healthcare programs and policies for United States citizens.   All three were provisioned out of the Social Security Act of 1935 to provided elderly, disabled and needy consumers with an option for healthcare coverage.  Medicare became law in 1965 with the passage of the Social Security Act Amendments of 1965. We will write a custom essay sample on Medicare and Medicaid or any similar topic only for you Order Now    The original social security proposal was submitted to congress in 1935 by President Franklin Roosevelt as the Economic Security Bill draft (ssa.gov, 2006).    The draft was later accepted as the Social Security Act in 1935 which was to provide old-age welfare pensions and compulsory contributory social insurance.   Between 1935 and 1965, several other amendments were made to the Social Security Act of 1935.   In 1965, President Linden Johnson signed the Medicare Program law after some 80 revisions and discussion as to who should provide social welfare policy (ssa.gov, 2006).   In 2003, President George Bush signed the Medicare Modernization Act that created the Part D prescription drug benefit. The Medicaid program became law in 1965 under Title XIX of the Social Security Act (cms.hhs.gov, 2006).   The cooperative venture was jointed funded by Federal and State governments to assist states in furnishing medical assistance to eligible needy persons.   Federal statutes provided guidelines to the individual states about regulations and policies, but each state determines their own requirements for eligibility.   Therefore, a person eligible in one state may not be eligible in another state. Medicare is the United States health care program for people over 65.   Certain people younger than 65 qualify under Medicare and include those who have disabilities, permanent kidney failure and Lou Gehrig’s disease (ssa.gov, 2006).  Ã‚   The Medicare program helps people with the cost of health care coverage, but does not completely pay for all expenses.   Medicare is financed by a portion of payroll taxes employees and employers pay to the federal government.   Medicare is also partially financed by monthly premiums deducted from Social Security checks (ssa.gov, 2006).   Medicare has four different parts that help with various healthcare coverage (ssa.gov, 2006): Part A is hospital insurance that helps pay for inpatient, skilled nursing facility, and some hospice care. Part B is medical insurance that helps pay for doctors services and other medical services or supplies not covered by hospital insurance Part C is Medicare Advantage coverage that allows people with both Part A and B to receive all of their healthcare coverage through a particular provider organization contracted with Part C. Part D is prescription coverage which helps to pay for doctor prescribed medications. Medicaid is a different program than Medicare, but they are often confused as one and the same.   Medicaid is a state-run program that provides hospital and medical coverage to those with low income, Supplemental Security Income, or certain disabilities (cms.hhs.gov, 2006).   Each state determines the rules about who is eligible and covered under Medicaid.   Depending on age, disability or income factors, some people qualify for both Medicare and Medicaid. Children may also be eligible for Medicaid if they are U.S citizens, regardless of the legal status of the parents and is based on the child’s status not the parents (cms.hhs.gov, 2006). Medigap is a healthcare policy that is sold by private insurance companies to fill the ‘gaps’ of the original Medicare Plan coverage (medicare.gov, 2006).   Medigap helps to pay some of the healthcare costs that are not covered by Medicare such as prescription drugs, long-term custodial care, and catastrophic illnesses.   In general, people must have both Medicare Part A and B coverage to qualify for medigap policies and policy costs can vary widely. Early marketing problems plagued the medigap industry when insurance companies were misrepresenting insurance products and not giving consumers full access to information they needed.   In 1990, medigap reform legislation had multiple objectives: to simplify the insurance market in order to facilitate policy comparisons; provide consumer choice; provide market stability; promote competition; and avoid adverse selection (Fox, 1996). From the inception of the Medicare Program, the problems with medigap supplemental policies included marketing abuses by companies and agents; low rates of return on premiums; duplicate coverage, and low consumer knowledge (Fox, 1996).   Medicare HMO plans also compete directly with Medigap programs.   Consumers became confused on the services provided by HMO plans versus Medigap, causing problems when choosing appropriate plans.   Problems and confusion about what is covered by Medicare also made medigap policies difficult to decipher.  Ã‚   At one point Medicare covered catastrophic illness in 1988, but that addition was repealed after just one year.   Yet, medigap companies and agents were not clear on what exactly medigap policies would cover if purchased by consumers. In all, Medicare and Medicaid has been instrumental in providing elderly, disabled, and needy persons with healthcare coverage they could not otherwise afford in the private healthcare sector.   Medicare does not provide complete healthcare coverage, but does pay for most expenses incurred.   Medigap are policies that help fill the Medicare ‘gap’ and pay for medical expenses not covered by Medicare.  Ã‚   Medicaid fully pays for the healthcare needs of low or no income families or children by paying providers directly for services rendered.   All three policies are social welfare policies that help Americans have continued access to healthcare during times of decreased income earning abilities. References Cms.hhs.gov, 2006.   Medicaid Program General Overview.   Accessed from    http://www.cms.hhs.gov/MedicaidGenInfo/ on December 13, 2006. Fox, P. 1996.   Medigap reform legislation of 1990. Healthcare Financing Review.   Accessed   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   from http://www.findarticles.com/p/articles/mi_m0795/is_n1_v18/ai_19155733 on December 13, 2006. Medicare.gov, 2006.   Medigap Policies.   Accessed from   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   http://www.medicare.gov/medigap/default.asp on December 13, 2006. Ssa.gov, 2006.   Medicare Publication No. 05-10043.   Accessed from How to cite Medicare and Medicaid, Essay examples

Sunday, December 8, 2019

Cumulative Knowledge in Strategic Management †MyAssignmenthelp.com

Question: Discuss about the Cumulative Knowledge in Strategic Management. Answer: Introduction P G is the world renowned consumer goods company which was founded in the year 1837. The organization has more than 300 brands with a diverse product portfolio including beauty care products, Gillette products and household care products. P G established joint venture with PG (Guangzhou) Ltd. Headquartered in Guangzhou and entered Mainland China in the year 1988. The greater China business of P G includes Mainland China, Taiwan and Hong Kong. The Unilever Limited is also a reputed consumer goods company which is headquartered in London, United Kingdom and Rotterdam, Netherlands. The organization has a diverse product line and product width which includes personal care products, beverages, food, products, cleaning agents and various other products in fast moving consumer goods section. Unilever entered China in the year 1986(unilever.com. 2017).The jointly owned enterprise of Unilever in China is Shanghai Unilever. The business operations of Unilever extend to Macau, Hong Kong, Taiwa n, Mongolia and mainland China. Both P G and Unilever are global fast moving consumer goods companies which have established lucrative market operations in China. The core competencies, capabilities and how these two companies have achieved competitive advantage in China have been analyzed in this report by reviewing the strategic actions undertaken by the two companies (pghongkong.com. 2017). Strategy, Structure and System- Unilever has focused on strategies like building robust supply chain, reducing cost by outsourcing operation, penetrating in emerging markets like China which has a huge population, adopting market penetration strategies by developing a diverse range of umbrella product portfolio with help of its strong R D division. An open communication model and supportive structure at workplace and leaders of the Company deliver faster decision (Priem and Carr 2012). The same is followed by Unilever. Skills and Staff- Unilever has a talented pool of scientists who work in R D division of the company. Apart from this, Unilever has product development experts, professionals like hairdressers and chefs, marketers and employees in supply chain department who work in China. Shared Value and Style-The Unilever brand has centered its business model not only to create profit for shareholders but also to create long term value for its stakeholders. Unilever focuses on accelerating growth in its business in China while enhancing the social impact and implementing sustainability factors by taking measures like reducing environmental footprints (com. 2017). Failure of Decision Chosen by Unilever Initially Unilever faced difficulty to establish its brand in the Chinese market. From 1980s to 1990s the Company entered into large number of joint ventures which failed in China. The organization spent almost $ 800 million in China and each of the 12 ventures had their own product line, sales staff and distribution system. Later the organization integrates all its business units under one holding in China. Apart from this, Unilever hired local employees in China, has set up R D division to develop products which will suit the needs and preferences of Chinese consumers, for instance, Unilever China focused on creating local brands like Hazeline and Lao Cai soy in China and local professionals of China managed global brands of the Company like Dove and Lux. Strategy, Structure and System- P G entered the Chinese market with focus on market research and advertising. The Company entered China with a Joint Venture with Hong Kong Company, Hutchison Whampoa. Another joint venture business was established with Guangzhou Soup Factory. Skills and Staff- P G has skilled staffs across all its divisions in China like RD, supply chain, marketing and human resource. The organization has a program called Connect and Develop which helps PG to stay connected with stakeholders like suppliers (Grant 2016). Shared Value and Style- An organization should focus on values like integrity, ownership and leadership, innovation and passion for winning and trust (Keupp, Palmi and Gassmann 2012). P G adopts the same approach. The organization shows respect for all its stakeholders, boosts the process of innovation and develops superior understanding of customers and their needs in China. The different departments of PG act like one unit in China and send only one invoice to retailers. However, Unilever send different invoices and sales people to retailers in China who compete with one another. Thus PG dominates shelf space of retailers more than Unilever in China. Failure of the decision chosen by PG Initially P G failed to gain market share and earn enough revenue in China because the Company developed less quality products for the Chinese market to reduce cost. For instance, P Gs disposable nappies Pampers were a flop in China in the year 1998. Initially the organization supplied nappies of poor quality to reduce cost with the apprehension that Chinese parents will buy them. However, later P G had to add extra softness to the nappy, increased the absorption capacity and moved manufacturing capacity for Pampers in China to reduce cost. Also, the Company made huge investment on advertising campaigns and associated nappies with longer sleep for babies. Thus the strategy, structure and system of P G focuses on customizing products for Chinese consumers and investing on open communication, heavy advertisement and promotion strategy to create awareness among Chinese consumers(pghongkong.com. 2017). The Porters 5 forces Model will help in the analysis of the five forces which will help to determine the competition within the industry. The five forces for P G and Unilever Ltd. which will be analyzed are Threat of New Entry, Bargaining Power of Suppliers, Bargaining Power of Buyers, Threat of Substitutes and Competitive Rivalry (Gamble and Thompson 2014). Bargaining Power of Supplier- The buying power of suppliers of Unilever is low as the organization adopts a policy of local buying and local manufacturing. Unilever has signed blanket agreement with its suppliers which supplies products to the Company for a certain period of time at a certain rate. Bargaining Power of Customers- The bargaining power of customers of Unilever is medium high because customers have low switching cost for fast moving consumer goods. Threat of new entrants- The brand image of Unilever acts as a strong barrier for new entrants to compete with the organization. Market Rivalry of Unilever- The major competitors of Unilever are Nestle, P G and Chinese local brands like Dali Group and Haday. Threat of Substitutes- The threat of substitutes for Unilever is quite high because of the fast moving consumer products which are easy to imitate (com. 2017). Porters 5 forces Analysis of P G Bargaining Power of Suppliers- Suppliers of P G in China need key customers like P G for generating profit. The suppliers of the organization in China have low bargaining power because P G is a reputed brand with a huge customer base. Bargaining Power of Consumers- The bargaining power of consumers of P G is medium high, for instance, P G has to rely on supermarkets of China and online giant Alibaba to sell its products in China. Alibaba will have more bargaining power. Moreover, the products of P G are in fast-moving consumer goods section where consumers have lower switching costs and thus PG has to price its products competitively. Threat of substitutes- For P G, threat of substitutes is quite high. The organization manufactures products in consumer goods section like shampoo, detergent, soap. These fast-moving consumer goods products can be easily substituted. Threat of new entrants- For P G, threat of new entrants for the Chinese market is low. This is because the organization has significant amount of market shares. Thus, a new entrant would require huge investment on marketing, promotion and R D to compete with PG. Market rivalry of P G- The rivals of P G in China are Unilever, Nestle, Chinese brands like Yili and Mengniu, Liby, Dali Group and Haday (com. 2017) iii) The Porters Generic Strategy Model of P G and Unilever Ltd are analyzed to contemplate the various ways by which these two companies gain competitive advantage (Wheelen and Hunger 2017).The different strategies of Porters Generic Strategy model are Cost Leadership, Differentiation and Focus. The Focus Strategy can be subdivided into two parts Cost Focus and Differentiation Focus (Hitt, Ireland and Hoskisson 2012). Unilever uses the Porters generic strategy of broad differentiation. The organization focuses on product development approaches by adding more features in the products based on specific market needs of consumers. For Unilever, the products are specially designed to suit customers needs (unilever.com. 2017). The generic strategy adopted by P G is also differentiation like Unilever. The organization highlights value and quality in consumer goods products in China. The organization invests on RD to build a diverse product portfolio with highly differentiated product ranges and PG adopts marketing strategies that create customer awareness about the uniqueness of each product line (pghongkong.com. 2017). Blue Ocean Strategy of Unilever and PG The Competitors in the marketplace create a red ocean for companies resulting in cutthroat competition. In order to sustain in the marketplace for a longer period of time, Unilever and PG have explored untapped market opportunities free from competitors thus adopting a Blue Ocean Strategy for them(Hill, Jones and Schilling 2014). The Blue Ocean strategy is adopted by both Unilever and PG as they try to gain competitive advantage by penetrating into untapped markets. Both the companies utilizes revenue generated from well established brands to venture into new markets and build an umbrella of diverse product categories, for instance, Unilever entered into water purifying business in China by acquiring Qinyuan Group and PG changed views of consumers of China who relied on cloth diapers by introducing Pampers disposable diapers in China which initially failed but was a huge success in future due to marketing campaigns like Golden Sleep in 2007 which associated disposable diapers with longer sleep in China and thus P G gained first mover advantage in diapers market in China(pghongkong.com. 2017). The Ansoff Matrix will help in the analysis of growth strategies of P G and Unilever Ltd. The four strategies of this grid are Market Penetration (existing products for existing markets), Product Development (new products for existing markets), market development (existing products for new market) and Diversification (new products and new markets)( Harrison and John 2013). Product Development- Unilever constantly focuses on new product development in China. The organization focuses on extending the product line and adding more product width within each line. Amora, Clear, Dove, Knorr, Lipton, Lux, Magnum, Rexona, Ponds, Domestos, Hellmans, OMO are some of the brands of Unilever in China (com. 2017). Market Penetration- Unilever adopts Market Penetration Strategy in China by selling existing products for existing market with competitive pricing, sales promotion and advertising. For instance, Unilever has Dove and Lux in the same product line of soap with different pricing strategy. Dove targets upper segment of market with a premium price whereas Lux is more reasonably priced which is a market penetration strategy of Unilver. Market Development- Unilever constantly develops new market for existing products. Apart from selling its products in Macau, Hong Kong, Taiwan, Mongolia and mainland China, Unilever also sells products in various countries like the United Kingdom, the United States, Netherlands, and India Unilever sells products. Diversification- R D divisions of Unilever help the company to diversify its product range. For instance, the organization has umbrella product portfolio ranging from personal care products, beverages, food, products, cleaning agents and the company sells these products to new markets (com. 2017). Product Development-The R D division of P G helps the company to extend its product line and add more products in the range of hair care, skin care, baby care, powder detergent. For instance, the company developed like Campbells soup and Pampers which initially failed in China but later gained popularity. Market Penetration- P G adds more product width within the same product line with products priced differently to target different markets segments and for penetrating in the market. For instance, P G has products Tide and Ariel in the same category of detergents for market penetration. Market Development- The different pricing policies for the umbrella product range of a company helps in market development (Bettis et al. 2016).P G adopts similar approach. Diversification- P G has diverse range of product portfolio like Olay, Safeguard, Pampers, Rejoice, Tide, and Gillette which are in different product categories like skincare, personal cleansing, baby care, powder detergent range. P G has entered new markets in different parts across the globe like America, Asia, Western Europe, and Africa apart from China (pghongkong.com. 2017). One of the noteworthy acquisition of Unilever in China was acquisition of Qinyuan Group Co. Ltd.- a water purifier company in the year 2014 which will compliment its Pureit wate water purification business. Unilever also purchased hair product business of TIGI and Sara Lees Personal Care Business. Alliances and acquisitions are thus important strategies for business (Rothaermel 2015). The most famous acquisition of P G was in the year 2005, when the organization acquired Gillette. The well known products of Gillette were Oral-B, Duracell, March 3 razor, Barun. This acquisition gave PG access to new markets in the male grooming segment. The global sales of the company rose to $76.5 billion in 2007 due to this acquisition (pghongkong.com. 2017). Conclusion It can be concluded that PG and Unilever are both fast moving consumer goods with many common strategies like both has adopted differentiation strategy of Porters Generic Strategy Model. Both the companies started operations in China in the second half on 1980s, Unilever began its operations in Sanghai and PG started operations in Guangzhou. However, in 1999, revenues of PG in China reached almost $1 billion while that of Unilever was around $300 million. This was because Unilever entered into 12 ventures in China which had equal number of Chinese entities. But PG focused on gaining trust of Chinese partners and has just one partner in Mainland China which was a unit of the Ministry of Foreign Trade and Economic Cooperation. China is a home of more than a billion people, but the Chinese people do not readily accept foreign brands. P G was more successful in gaining trust of local partners and products like Rejoice shampoo, Crest toothpaste of PG dominated the shelf-space of China mor e than Lux and Close-Up toothpaste of Unilever. Recommendations It is recommended that Unilever must try to integrate its business processes. The different joint ventures of Unilever should not have different product lines and staffs. The organization should try to gain trust of Chinese partner and should have a unified corporate culture and brand identity in China. The distribution system for the different product lines of the joint venture of Unilever in China should be centralized. For PG it is recommended, that the organization should focus on market research and improving the quality of its products. The Pampers diapers failed in the market because PG provided poor quality diapers for Chinese market to cut cost. The organization should not compromise on quality. Instead, P G can cut cost by shifting manufacturing divisions in China. Also, PG should focus on RD and innovation to develop new products customized for Chinese customers. References Bettis, R.A., Ethiraj, S., Gambardella, A., Helfat, C. and Mitchell, W., 2016. Creating repeatable cumulative knowledge in strategic management.Strategic Management Journal,37(2), pp.257-261. Frynas, J.G. and Mellahi, K., 2015.Global strategic management. Oxford University Press, USA. Gamble, J.E. and Thompson, A.A., 2014.Essentials of strategic management. Irwin Mcgraw-Hill. Harrison, J.S. and John, C.H.S., 2013.Foundations in strategic management. Cengage Learning. Hill, C.W., Jones, G.R. and Schilling, M.A., 2014.Strategic management: theory: an integrated approach. Cengage Learning. Hitt, M.A., Ireland, R.D. and Hoskisson, R.E., 2012.Strategic management cases: competitiveness and globalization. Cengage Learning. Hubbard, G., Rice, J. and Galvin, P., 2014.Strategic management. Pearson Australia. Keupp, M.M., Palmi, M. and Gassmann, O., 2012. The strategic management of innovation: A systematic review and paths for future research.International Journal of Management Reviews,14(4), pp.367-390. Lasserre, P., 2012.Global strategic management. Palgrave Macmillan. Morden, T., 2016.Principles of strategic management. Routledge. Morschett, D., Schramm-Klein, H. and Zentes, J., 2015.Strategic international management. Springer. Rothaermel, F.T., 2015.Strategic management. McGraw-Hill Education. Stead, J.G. and Stead, W.E., 2013.Sustainable strategic management. ME Sharpe. Wheelen, T.L. and Hunger, J.D., 2017.Strategic management and business policy. pearson. Priem, R.L., Li, S. and Carr, J.C., 2012. Insights and new directions from demand-side approaches to technology innovation, entrepreneurship, and strategic management research.Journal of management,38(1), pp.346-374. unilever.com. 2017.unilever. [online] Available at: https://www.unilever.com/about/innovation/our-r-and-d-locations/shanghai-china/ [Accessed 29 Oct. 2017]. pghongkong.com. 2017.p g china. [online] Available at: https://www.pghongkong.com/en-US/Company/China.aspx [Accessed 29 Oct. 2017]. unilever.com. 2017.china unilever. [online] Available at: https://www.unilever.com/news/news-and-features/Feature-article/2016/Unilever-China-Recognition.html [Accessed 29 Oct. 2017]. Grant, R.M., 2016.Contemporary Strategy Analysis Text Only. John Wiley Sons.